Investing in robo-advisors has become an up-and-coming trend among beginner investors in Singapore. These advisors provide automated, algorithm-driven investing with little to no human intervention, making investing simpler and cheaper.
Three of the leading platforms — Endowus, Syfe, and StashAway — stand out in the crowded market, and each offers unique benefits tailored to different investment needs and goals.
Whether you're looking to grow your wealth through diversified portfolios, minimize fees, or leverage advanced investment strategies, understanding the distinct features and performance of each platform is crucial. But which one is right for you — Endowus, Syfe, or StashAway?
This article provides a comprehensive comparison of Endowus, Syfe, and StashAway across investment portfolios, performance, fees, customer support, and more.
By the end, you'll have a clearer picture of which robo-advisor aligns best with your objectives and preferences.
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Introduction to Endowus, Syfe, and StashAway
When it comes to choosing a robo-advisor in Singapore, three prominent names stand out: Endowus, Syfe, and StashAway. Each of these platforms offers unique features and caters to different investment needs. Let me introduce each of them to you below:
Endowus: Endowus is a MAS-licensed digital wealth advisor offering Flagship (Core), Income, Satellite, Cash Smart, CPF, SRS, and Private Markets (for accredited investors). It focuses on evidence-based, globally diversified funds and rebates 100% of trailer fees to clients. Fees typically range 0.25%–0.60% (Cash portfolios), 0.40% (CPF/SRS), 0.15% (Cash Smart), and 0.40%–0.60% (Alternatives). Endowus supports investing with CPF and SRS.
Syfe: Syfe offers Core portfolios, Income+, REIT+, Cash+ Flexi, Cash+ Guaranteed, plus Thematic and a Protected portfolio. Most portfolios have no minimum, but Income+ and REIT+ require S$5,000 to start. Syfe uses a risk- and goal-based approach (Core uses Asset Class Risk Budgeting and Smart Beta).
StashAway: StashAway’s lineup includes General Investing (ERAA®) and General Investing powered by BlackRock, plus Responsible Investing, Thematic, Income Investing, Singapore Investing, and Simple cash portfolios. It supports SRS (no CPF). Portfolios are built on the ERAA® framework that adjusts to economic regimes.
Recent Updates (2024–2025)
- Endowus has expanded its Private Markets offering for accredited investors, adding more private equity and private credit funds to complement its Flagship and Income portfolios.
- Syfe launched Syfe Wealth, a hybrid digital–human advisory service, offering clients access to licensed wealth advisors alongside its automated portfolios.
- StashAway introduced new bond-focused income portfolios in 2024, designed to provide steady yields for conservative investors.
Endowus vs Syfe vs StashAway: Investment Portfolios
Choosing the right investment portfolio is crucial for achieving your financial goals. Each platform offers a variety of portfolios tailored to different investment needs. I have created a quick comparison of their offerings below:
Endowus offers a variety of portfolio types, including Core, ESG (Environmental, Social, and Governance), CPF, and SRS. The platform focuses on passive, globally diversified funds. Their investment philosophy revolves around evidence-based investing, emphasizing low-cost, long-term strategies to achieve better outcomes. By using institutional-quality funds that are globally diversified, Endowus aims to reduce risk and enhance returns through broad market exposure.
Endowus believes in the power of passive investing, using index funds and ETFs to mirror the performance of global markets. Their portfolios include a mix of equities, bonds, real estate, and cash from various regions to spread risk and capitalize on international growth opportunities. By focusing on low-cost funds, Endowus minimizes fees, allowing investors to retain more of their returns. Additionally, investments can be made using CPF and SRS funds, providing Singaporean investors with tax-efficient investment options.
Syfe provides global portfolios, REIT+ for real estate investment, and Cash+ for enhanced cash management. Their investment strategy is risk-based and goal-based, allowing investors to choose portfolios that match their risk appetite and investment objectives. Syfe employs a risk-based and goal-based investment approach, matching investment portfolios to individual risk appetites and financial objectives. Syfe uses modern portfolio theory and advanced risk management techniques to build and manage portfolios.
Syfe assesses each investor’s risk tolerance through a detailed questionnaire and assigns portfolios accordingly. Investors can choose portfolios designed to meet specific financial goals, such as saving for retirement or building wealth. Syfe offers unique portfolio options like REIT+ for real estate exposure and Cash+ for enhanced liquidity management. Portfolios are regularly rebalanced to manage risk and optimize returns.
StashAway offers General Investing and Thematic Portfolios. Their unique Economic Regime-based Asset Allocation (ERAA) framework rebalances investment allocations based on dynamic economic environments to maximize returns on investment and manage risk. StashAway’s ERAA framework identifies different economic regimes and adjusts the portfolio allocation to fit current economic conditions, enhancing potential returns and reducing risk.
The platform leverages advanced algorithms and economic data to execute informed investment strategies. StashAway offers focused portfolios that help investors to concentrate on specific sectors or trends, such as technology or healthcare. Their portfolios are constituted of a combination of equities, bonds, real estate, and commodities to ensure comprehensive diversification.
Investment Performance of Endowus, Syfe, and StashAway
Investment performance is a key consideration when choosing a robo-advisor. I have prepared a summary of the historical performance of the core portfolios from each platform below:
(Sources: Endowus Q4-2024 review; Syfe 2024 performance review; StashAway 2024 returns page.)
Note: 2020–2022 reflect legacy portfolios (Core/Global/GI); 2023–2024 show current products (Endowus Flagship 100% Equity (CPF); Syfe Core Equity100; StashAway GI ERAA & BlackRock).
Mid-Year Performance 2025 (Q2 and H1)
Performance Commentary (2020–H1 2025)
Endowus
Endowus delivered strong results in 2020 (+10.5%) and 2021 (+11.2%) through its Core portfolios, before experiencing a downturn in 2022 (-4.8%) amid global market volatility.
Since then, the transition to the Flagship Equity portfolios has paid off, with +18.2% in 2023 and +21.7% in 2024.
The strong rebound reflects the platform’s globally diversified, evidence-based approach.
In H1 2025, performance has moderated but remained positive, consistent with global equity market trends.
Syfe
Syfe’s Global portfolios saw solid gains in 2020 (+8.7%) and 2021 (+10.1%), followed by a negative 2022 (-5.2%).
Its newer Core Equity100 portfolio has since captured the recovery, with returns of +18.0% in 2023 and +21.74% in 2024.
This demonstrates how Syfe’s risk-budgeting and Smart Beta methodology positioned investors well for the rebound.
Mid-2025 data indicates continued, though more measured, growth.
StashAway
StashAway also tracked the same market cycle: +9.3% in 2020 and +12.5% in 2021, then a drop of -4.6% in 2022.
Since 2023, StashAway has reported performance separately for its General Investing (ERAA) and BlackRock-powered portfolios.
In 2023, ERAA portfolios gained +15.7% (SGD average) and BlackRock portfolios +16.9%. In 2024, ERAA returned +12.1% and BlackRock +16.9%.
In H1 2025, both remain positive but below the strong double-digit levels of the prior two years, showing more modest growth in line with slower global momentum.
Takeaway
The performance across all three robo-advisors illustrates the cyclical nature of markets: strong gains in 2020–2021, a sharp pullback in 2022, and a significant rebound in 2023–2024.
Mid-2025 results suggest a return to steadier, lower growth.
These shifts highlight why diversification across asset classes and geographies remains key: it cushions downturns and positions investors to participate in recoveries, supporting long-term wealth growth despite short-term volatility.
Customer Support
Customer support matters — here are the official channels and hours for each platform:
Endowus
- Channels: Hotline +65 3138 9167, WhatsApp +65 3129 0038, [email protected], live chat, and scheduled calls with licensed advisors.
- Availability: Mon–Fri, 9 AM–6 PM (SGT) for advisory; chat/email response times vary.
Syfe
- Channels: Hotline +65 3138 1215, WhatsApp +65 3138 1215, [email protected], and live chat.
- Availability: Phone & WhatsApp Mon–Fri, 9 AM–6 PM (SGT); Live chat 24/7 (per contact page).
StashAway
- Channels: Client Engagement phone +65 6958 1052, WhatsApp +65 9877 0801, [email protected], Help Center.
- Availability: Hours not publicly listed on contact pages; channels above are official.
Endowus vs Syfe vs StashAway: Minimum Deposits and Withdrawals
When starting your investment journey, knowing the minimum deposit requirements and withdrawal policies of each platform is essential. This information helps you understand the initial financial commitment and the flexibility in accessing your funds.
Here’s a comparison of the minimum deposits and withdrawal conditions for Syfe vs Endowus vs StashAway.
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Fees Comparison
Fees are a critical factor for any investor as they directly impact your net returns. Understanding the fee structures of Endowus, Syfe, and StashAway will help you make an informed decision about which platform offers the best value for your investment.
Here's a detailed comparison of the management and fund-level fees for Syfe vs Endowus vs StashAway:
Endowus fees depend on the portfolio type. Cash portfolios range from 0.25%–0.60% p.a. (tiered), CPF/SRS portfolios are 0.40% p.a., Cash Smart is 0.15% p.a., and Alternatives are 0.40%–0.60% p.a. Underlying fund TER varies, and Endowus rebates 100% of trailer fees, reducing net costs.
Syfe charges 0.25%–0.65% p.a. for Managed Portfolios (tiered), 0.05%–0.20% p.a. for Cash+ Flexi, and 0% for Cash+ Guaranteed. Underlying ETF/fund costs apply and depend on portfolio and AUM.
StashAway management fees range from 0.20%–0.80% p.a. (tiered by AUM). Underlying ETF/fund costs apply. Total cost depends on allocation and account size; higher AUM tiers see lower percentages.
By comparing these fees, you can better understand the cost implications of your investment choices. Lower fees can enhance your returns over time, making it an important consideration when selecting a robo-advisor.
It’s worth noting that Endowus remains unique in rebating 100% of trailer fees, reducing hidden fund costs. Syfe Cash+ Guaranteed stands out with a 0% management fee, and StashAway Simple also offers very low-cost cash management. This creates a landscape where investors can match portfolios not only to goals and risk, but also to cost sensitivity.
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General Pros and Cons
When choosing a robo-advisor, it's important to consider the general advantages and disadvantages of each platform. Here’s an expanded look at the pros and cons of Endowus, Syfe, and StashAway to help you make an informed decision.
Endowus
Pros:
- Low-cost, passive investment strategy: Endowus focuses on providing a low-cost investment experience by emphasizing passive investment strategies. This approach aims to minimize fees while delivering consistent returns over the long term.
- Access to institutional-quality funds: Investors on Endowus gain access to institutional-quality funds that are typically reserved for large investors. This means you can benefit from professional-grade investment options without needing a large capital outlay.
Endowus also rebates 100% of trailer fees to clients, lowering net fund costs. Accredited investors can access Private Markets portfolios. - CPF and SRS investing options: Endowus allows you to invest your Central Provident Fund (CPF) and Supplementary Retirement Scheme (SRS) funds, making it convenient for Singaporean investors to manage their retirement savings.
Cons:
- Higher minimum deposit: Endowus requires a minimum deposit of SGD 1,000 to start investing, which might be a barrier for some beginner investors who prefer to start with smaller amounts.
- Limited thematic investing options: While Endowus offers robust core portfolios, it has fewer thematic investing options compared to some of its competitors. This might be a drawback for investors looking to focus on specific sectors or trends.
Syfe
Pros:
- No minimum deposit: Syfe stands out by not requiring any minimum deposit, making it highly accessible for new investors who want to start small and gradually increase their investment over time.
- Diverse portfolio options: Syfe offers Core, Income+, REIT+, and Cash+ (Flexi and Guaranteed). Cash+ Flexi often pays withdrawals the next business day if requested before 11 AM, along with other goal-aligned portfolios. This diversity allows investors to choose portfolios that align with their specific goals and risk appetites.
Cons:
- Slightly higher fees for some portfolios: While Syfe’s fees are competitive, some of their portfolios come with slightly higher fees compared to other robo-advisors. It’s important to review the fee structure for each portfolio to understand the costs involved.
- Less emphasis on passive investing: Unlike Endowus, Syfe places less emphasis on passive investing, which might not appeal to investors who prefer a more hands-off approach to managing their investments.
StashAway
Pros:
- Proprietary ERAA framework: StashAway uses a unique Economic Regime-based Asset Allocation (ERAA) framework to optimize portfolios based on changing economic conditions. This proprietary strategy aims to provide better returns by adjusting investments according to macroeconomic trends.
- Competitive fees: StashAway offers competitive fees, making it an attractive option for cost-conscious investors. The platform's fee structure is transparent, helping investors understand the costs associated with their investments.
- SRS support only: You can invest via the Supplementary Retirement Scheme (SRS), but CPF is not supported.
Cons:
- Higher minimum deposit: No minimum for SGD deposits; US$10,000 minimum for USD deposits per transfer. This is manageable for SGD users but can be a hurdle for USD funding.
- Limited CPF and SRS options: While StashAway offers robust investment options, it does not provide as many opportunities to invest CPF and SRS funds similar to what Endowus does, which might be a consideration for Singaporean investors focused on retirement savings.
By weighing these pros and cons, you can make an informed decision on which robo-advisor aligns with your approach to investing. Whether you prioritize low costs, diverse portfolio options, or advanced investment strategies, there’s a platform that can meet your needs.
For those interested in diversifying beyond traditional robo-advisors, Kilde offers an attractive alternative. Kilde links up family offices, funds, and accredited investors to highly investible private credit deals in developed and emerging markets.
Through offering senior secured loans from well-capitalized lending companies with strong management teams, Kilde provides a robust investment option.
With high yields of around 11%–15% per annum and terms ranging from 12 to 36 months, Kilde’s private bonds offer monthly coupons and early redemption rights, making them a compelling choice for accredited investors seeking high returns and flexibility.
Additionally, Kilde operates under the licensing and regulations of the Monetary Authority of Singapore, ensuring a high standard of safety and compliance.
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Comparing Kilde with Endowus, Syfe, and StashAway
When considering your investment options, it’s important to compare the offerings of different platforms to understand which best aligns with your financial goals.
While Endowus, Syfe, and StashAway are prominent robo-advisors offering diversified portfolios, Kilde provides a unique alternative focusing on private bonds.
It’s also important to note that Kilde invests in the private market, while Syfe, StashAway, and Endowus invest in the public markets. However, Endowus also has a private portfolio.
Here’s a detailed comparison:
Kilde
Kilde offers private bonds secured by collateral, providing a high degree of safety. These bonds come with monthly coupons and short-term investment options ranging from 3 to 36 months. Kilde focuses on fixed income investments, with target yields of ~11%–15% p.a. and a ~0.5% p.a. platform fee.
This makes Kilde an attractive option for investors seeking reliable returns with lower risk.
However, Kilde is only for accredited, institutional, and expert investors. Kilde operates under the licensing and regulations of the Monetary Authority of Singapore, ensuring high standards of compliance and security.
Endowus
This robo-advisor offers a range of diversified portfolios, including equities, bonds, real estate, and other asset classes.
Endowus employs a passive investing strategy, focusing on globally diversified funds to minimize risk and maximize long-term returns.
Fees typically are 0.25%–0.60% p.a. for Cash portfolios (tiered), 0.40% p.a. for CPF/SRS, 0.15% p.a. for Cash Smart, and 0.40%–0.60% p.a. for Alternatives.
Underlying fund expenses apply, and Endowus rebates 100% of trailer fees to clients.
Syfe
Syfe provides a variety of diversified portfolios created specifically to cater to different risk profiles and investment strategies.
Their offerings include equities, bonds, real estate, and cash management options like the REIT+ and Cash+ portfolios.
Syfe uses a risk-driven investment strategy, aligning portfolios with investors' individual risk profiles and financial goals.
Managed portfolios are charged 0.25%–0.65% p.a. (tiered). Cash+ Flexi: 0.05%–0.20% p.a. Cash+ Guaranteed: 0% management fee. Underlying ETF/fund costs apply.
StashAway
StashAway offers varied portfolios that comprise equities, bonds, real estate, and commodities.
The platform employs the ERAA framework, which adjusts asset allocations based on changing economic conditions.
Management fees range 0.20%–0.80% p.a. (tiered by AUM).
Underlying ETF/fund costs apply; effective total cost depends on allocation and account size.
Here's a comparative table highlighting the key features of Kilde, Endowus, Syfe, and StashAway:
Fees and Returns
Kilde offers competitive fees compared to other private market investments. While private market investments generally come with higher fees than public market options, Kilde has managed to keep its fees attractive for investors. This is an important consideration, as lower fees can significantly impact your overall returns over time.
Liquidity
Liquidity is a critical factor for any investor. It refers to how quickly and easily an investment can be converted into cash without significantly affecting its value. In the context of Kilde, liquidity is one of the standout features among private market investments. Unlike many private investments where you might need to commit your capital for a long period of time, Most Kilde deals offer early withdrawal windows every 3–6 months, but terms are deal-specific. This means that, while you can't liquidate your investment anytime as you might with Endowus, Syfe, and StashAway, Kilde provides a much better liquidity window compared to other private market opportunities.
The Kilde Advantage
Kilde’s private bonds are designed for investors looking for a balance between competitive fees, decent returns, and relatively good liquidity. Typically, private market investments require a longer commitment, but Kilde stands out by offering quarterly liquidity, making it a more flexible option for investors.
Click here to learn more about how you can start investing with Kilde today.
In contrast, Endowus, Syfe, and StashAway offer a broad array of portfolios that targets various risk appetites and investment goals. These platforms provide varied exposure across different asset classes, including equities, bonds, real estate, and commodities, which are ideal for investors looking for long-term growth potential. Each platform's unique investment strategies—such as Endowus's focus on globally diversified funds, Syfe's risk-based and goal-oriented portfolios, and StashAway's dynamic ERAA framework—allow investors to choose an approach that is in accordance with their personal investing goals.
Who Should Choose Which?
Endowus
Best suited for long-term investors in Singapore who want to maximise CPF and SRS funds, benefit from 100% trailer fee rebates, and access evidence-based, globally diversified portfolios.
Syfe
Ideal for investors seeking flexibility, no minimum deposit (except for REIT+ and Income+), and unique exposure such as Singapore REITs or Cash+ for liquidity. Syfe Wealth also caters to those who prefer hybrid digital–human advice.
StashAway
Well suited for investors who value adaptive strategies via the ERAA framework and want access to thematic and BlackRock-powered portfolios. Reserve clients gain additional advisory support.
Kilde
A choice for accredited investors seeking high-yield, fixed-income alternatives (11–15% p.a.) with collateral-backed private bonds and periodic liquidity windows.
By understanding the unique offerings of each platform, you can make an informed decision that best suits your investment strategy and financial goals. Whether you prefer the stability and high yields of fixed income investments offered by Kilde or the diversified, growth-oriented portfolios from Endowus, Syfe, and StashAway, there is an option to meet your needs. For those interested in high-yield, fixed income investments, Kilde provides a valuable addition to your portfolio, complementing the diversified strategies of traditional robo-advisors and enhancing your overall investment landscape.
*KILDE PTE LTD (“Kilde”) is incorporated in Singapore (registration no. 201929587K) is licenced and regulated by the Monetary Authority Singapore and holds a Capital Markets Services Licence (CMS101016) and an Exempted Financial Advisor License under the Financial Adviser Act. The information provided in this marketing material is intended for “accredited investors” and “institutional investors” (collectively “qualified persons”) only. This marketing material, and any information in this marketing material, or any documentation that Kilde provides in relation to this marketing material is provided without any representation or any kind of warranties whatsoever (whether express or implied by law).
This advertisement has not been reviewed by the Monetary Authority of Singapore.
